Sponsored Guest Posting Zen
You may have noticed a while back that I had a guest post from Chris Brogan about Trust Agents on my blog that said it was powered by Sponzai and said “Now just what in the hell is a Sponzai?” Don’t worry, I did too. Just a few weeks ago at IZEAFest, I was introduced to IZEA’s new property called Sponzai.
How Does It Work?
Basically, the system works a lot like other IZEA properties – you sign up, get paired with opportunities that match your blog’s topics that you set, and you approve or disapprove of any opportunities made for you. In this particular case, the sponsors who sign up with Sponzai are able to hire bloggers across the world to let them do guest posts on their blog.
Now your guest post can’t just be a huge load or a sales pitch, or bloggers will reject your offer. You have to offer some real meat, contribute to the conversation already going on. But what this does is open up for that blog’s readers to start a conversation with an advertiser or a business, and that’s where lasting relationships are made. Today, you can’t just put something in the reader’s face and expect them to buy it based on first look alone. In this economy, people need to trust the product and company they’re buying into or they’ll take their money elsewhere. Impulse buys still exist, but you can bet if you burn them they won’t be back.
Reach New Communities
Sponzai is a unique way to get your message out there in front of a community that believes in gurus and local heroes. Many top bloggers (and lesser known bloggers, too) are on Sponzai right now waiting to give you a chance to hook up with their audience. If you’re a blogger, Sponzai is a great opportunity to additionally monetize your blog. Plus, you never stop being the gatekeeper between the advertiser or sponsor and the community you influence. Nothing ever goes on your blog without your approval, and you are the one who puts up each individual guest post. It’s easy, there’s not a huge requirement to be successful – just sign up and check back often for opportunities.
Win Free Sponzai Credits
IZEA is also sponsoring my Halloween “Blogger Costume” contest by offering up $100 of Sponzai credit to the winner. If you find 20 blogs whose prices are set at $5, you can guest post across all of those audiences and drive traffic and sales to your web site or blog! If you’re a blogger, this is a great way to establish some credibility as an expert in your area. So be sure to enter the contest today – it’s pretty easy to do, and the more ways you enter the more likely you are to win!
Follow @Sponzai on Twitter and sign-up (as a blogger or sponsor, or both!) at http://www.sponzai.com/